Classic Coca-Cola Serving Trays
by Allan Petretti, Chris H. Beyer

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The author, Chris H. Beyer:
A reference guide to serving trays and company history.
Classic-Coca- Cola Serving Trays is far mre than the definitive reference to the series of advertising trays which were issued by the Coca-Cola Comapny from 1897-1961. It is an enjoyable, facinating, and easy to read of the remarkable history of the brilliant merchandising strategies employed by the Coca-Cola Company from its inception in the late 1880's and beyond. The book traces the early history of the Coca-Cola Company and its use of advertising serving trays and other merchandising items to become the most famous soft drink in the world. There are many previously unpublished pictures and historical facts included. For the collector of Coca-Cola Advertising memorabilia, each serving tray is pictured in full color with dimesions, dates of isse, and distinguishing characteristics provided. There are also numerous references and pictures of other early advertising pieces as well. The book also has helpful collecting information including how to detect and distinguish reproduction trays from originals as well as an invaluable rarity and price guide. This issue breaks new ground as a collector book which provides the story to go with the subject matter. Anyone interested in the history of the Coca-Cola Company and its use of signs, calendars and other colorful images to promote its product would be well served to purchase this book.

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